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Can Choosing the Right Book Publishing Company Make or Break Your Success?

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I’ve been exploring options for a book publishing company, but I’m unsure how much the choice really matters. Do bigger, established companies actually increase a book’s chances of success, or can smaller, niche publishers offer similar results? How does one evaluate which company will provide the best support in editing, marketing, and distribution? Are traditional routes still worth it, or is self-publishing becoming equally effective? I’d love to hear from authors who’ve faced this decision.